The Art of Virality: a clinic analysis of the Ice Bucket Challenge, Ebola and the ISIS Terror Campaign
Alexandros K. Liakopoulos, CEO and Chief Strategist
This is an analysis on the emerging strategic realities and threats, methods and tactics of modern info wars. The paper brings in a single framework and concept of analysis all viral phenomena, be it human-to-human, human-to-machine, machine-to-machine and human-to-machine-to-human.
During the last months the Ice Bucket Challenge hits the World of the West; some of the Rest may also get affected and suffer from its manifestations, but mainly the virus is contained within massive social media penetrated societies. This is Information Era virality and to be threatened one should primarily be connected. This means not that the virus may not be transmitted with human-to-human interaction; but it certainly means it is a “machine-born” virus, escalating its transmition with machine-to-human interaction; it copies itself, it multiplies and it replicates, within their hosts, affecting their overall health, judgment and actions, as all biological agents also do. This also means we are already beyond the concept of computer virus, far into the land of the “Machine Use of the Human Beings”, to paraphrase, Norbert Wiener’s “The Human Use of Human Beings” , one of the Initial Scripts of Information Cosmology that is.
We are already far into the land of exchange of substance between human and the machine, both ways. This is a drastically new factor of the environment, of the cosmos that is, disrupting it in a holistic manner and affecting all notions, ideas and manifestations of realities. This new external environment needs to get analyzed for its strategic and conceptual implications and results, as it is within strategically defined environments that the info wars of today have replaced, substituted or combined harmonically with more brutal manifestations of the human activity of war.